What is Reputation Marketing?
Reputation Marketing emerged from the marriage of Reputation Management and Brand Marketing. Reputation Marketing is positioning your Business, Brand, Products or Services in front of thousands of buyers as the leader in your industry or local market.
What is the difference between Reputation Management and Reputation Marketing?
Reputation Marketing includes a Marketing activity that has been around for a long time: Referral Marketing. But Reputation Marketing capitalizes on the power of the Web to bring additional benefits to Referral Marketing thanks to Review Marketing.
What is Referral Marketing?
Interesting Stats
65% of new business comes from referralsCustomers are 4 times more likely to buy with referrals from friends or family
Referral programs are among the least expensive marketing strategies
Referred customers spend an average of 13.2% more than regular customers
Source : Word of Mouth Marketing Association
What is Review Marketing?
Interesting Stats
84% of people trust online reviews as much as a personal recommendation7 out of 10 consumers will leave a review for a business if they're asked to
90% of consumers read less than 10 reviews before forming an opinion about a business
54% of people will visit the website after reading positive reviews
73% of consumers think that reviews older than 3 months are no longer relevant
74% of consumers say that positive reviews make them trust a local business more
58% of consumers say that the star rating of a business is most important
Source: BrightLocal’s 2016 Local Consumer Review Survey
Reputation Marketing is the foundation! Every business needs it today as it multiplies the effectiveness of all your other Marketing efforts.
Before even thinking of any other form of Promotion or Advertising, you should first have a Reputation Marketing Strategy in place! Reputation Aegis does just that: it helps you define and implement a complete Reputation Marketing Strategy.
