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What is Reputation Marketing?

Reputation Marketing emerged from the marriage of Reputation Management and Brand Marketing. Reputation Marketing is positioning your Business, Brand, Products or Services in front of thousands of buyers as the leader in your industry or local market.

What is the difference between Reputation Management and Reputation Marketing?

Reputation Marketing is the most powerful kind of Marketing activity available today
Reputation Marketing is the most powerful kind of Marketing activity available today
Reputation Management does not get your phone ringing! It is a defensive posture which does not generate new business. On the other hand, Reputation Marketing uses proactive strategies to build your Brand and increase your customer base.

Because your Business Reputation is your most valuable asset, Reputation Marketing has become the most powerful kind of Marketing activity available to compete in today's economy!

Reputation Marketing includes a Marketing activity that has been around for a long time: Referral Marketing. But Reputation Marketing capitalizes on the power of the Web to bring additional benefits to Referral Marketing thanks to Review Marketing.

What is Referral Marketing?

Referral Marketing is spreading the word about a product or service through a business' existing customers, rather than traditional advertising. Word-of-mouth Marketing, which occurs when others tell each other about a business, is considered a form of Referral Marketing.

Interesting Stats

65% of new business comes from referrals
Customers are 4 times more likely to buy with referrals from friends or family
Referral programs are among the least expensive marketing strategies
Referred customers spend an average of 13.2% more than regular customers
Source : Word of Mouth Marketing Association

What is Review Marketing?

Review marketing allows you to take control of your online reviews. It builds a five star Online Reputation for your business and uses social proof to get more business. Review Marketing should be a cornerstone for your Marketing Strategy because all other forms of Marketing are worthless if you have a Bad Reputation or No Reputation at all!

Interesting Stats

84% of people trust online reviews as much as a personal recommendation
7 out of 10 consumers will leave a review for a business if they're asked to
90% of consumers read less than 10 reviews before forming an opinion about a business
54% of people will visit the website after reading positive reviews
73% of consumers think that reviews older than 3 months are no longer relevant
74% of consumers say that positive reviews make them trust a local business more
58% of consumers say that the star rating of a business is most important
Source: BrightLocal’s 2016 Local Consumer Review Survey
In Review Marketing, hundreds of advocates share their experiences with thousands of potential customers
In Review Marketing, hundreds of advocates share their experiences with thousands of potential customers

Referral Marketing vs Review Marketing

Both Referral and Review Marketing drive new customers to your business through a group of people (the brand advocates). But there is something very different between the two that sets them apart: Referral Marketing is a Private activity where the advocate talks one on one to a prospective customer. In Review Marketing, hundreds of advocates share their experiences with thousands of potential customers!

Reputation Marketing is the foundation! Every business needs it today as it multiplies the effectiveness of all your other Marketing efforts.

Before even thinking of any other form of Promotion or Advertising, you should first have a Reputation Marketing Strategy in place! Reputation Aegis does just that: it helps you define and implement a complete Reputation Marketing Strategy.

Reputation Aegis is Reputation Marketing!   Who is it for?