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Why Brands Need to Build Trust?

Why Brands Need to Build Trust?

The building of trust plays a pivotal role in any brand marketing strategy. It is a key element that is undeniably connected with the success of a product or a service. It is what makes a product stand out in the eyes of the consumers. When we talk about trust, we specifically refer to consumer confidence. There are plenty of ways to inspire, maintain and regain consumer confidence. Despite the numerous theories addressing it, the fact of the matter is that the practice of developing consumer confidence is anything but easy.
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[Infographic] How hotels should respond to online reviews

[Infographic] How hotels should respond to online reviews

85% of travellers read up to 10 online reviews. If the reviews aren't good, there is very little chance that the person will visit your hotel. Hotels can't cut corners anymore because their online ratings will suffer as a result.
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20 Reputation Marketing Tactics to get Customer Reviews

20 Reputation Marketing Tactics to get Customer Reviews

Before you really focus on how to get online reviews from customers, you need to feel fully confident that it is important for your business. Put yourself in your customer’s shoes. When you are buying a product or service not only do you want to know as much about it as you can, you want to know what other people think about it.
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Why every Local Business should adopt the Barnacle SEO Strategy?

Why every Local Business should adopt the Barnacle SEO Strategy?

Barnacle SEO Strategy is not something new but it is exciting. It actually dates back to 2007. It was then known as “SEO for the Sam’s Club Crowd”. The term was coined by Will Scott who defined it as “Attaching oneself to a large fixed object and waiting for the customers to float by in the current.”
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Are Hotels Missing Out on the Perks of Online Reviews?

Are Hotels Missing Out on the Perks of Online Reviews?

The consumer society today is reliant on the internet more than ever. This dependence is projected to increase exponentially in the years to come. In the light of such circumstances, it becomes quite imperative for businesses to make use of online reviews. Some businesses use the feedback to identify and rectify their shortcomings.

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