The building of trust plays a pivotal role in any brand marketing strategy. It is a key element that is undeniably connected with the success of a product or a service. It is what makes a product stand out in the eyes of the consumers. When we talk about trust, we specifically refer to consumer confidence. There are plenty of ways to inspire, maintain and regain consumer confidence. Despite the numerous theories addressing it, the fact of the matter is that the practice of developing consumer confidence is anything but easy.

85% of travellers read up to 10 online reviews. If the reviews aren't good, there is very little chance that the person will visit your hotel. Hotels can't cut corners anymore because their online ratings will suffer as a result.

Before you really focus on how to get online reviews from customers, you need to feel fully confident that it is important for your business. Put yourself in your customer’s shoes. When you are buying a product or service not only do you want to know as much about it as you can, you want to know what other people think about it.

Barnacle SEO Strategy is not something new but it is exciting. It actually dates back to 2007. It was then known as “SEO for the Sam’s Club Crowd”. The term was coined by Will Scott who defined it as “Attaching oneself to a large fixed object and waiting for the customers to float by in the current.”