![[Infographic] How hotels should respond to online reviews](http://reputationaegis.com/images/easyblog_images/182/how-online-reviews-changed-the-hotel-industry.jpg)
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The consumer society today is reliant on the internet more than ever. This dependence is projected to increase exponentially in the years to come. In the light of such circumstances, it becomes quite imperative for businesses to make use of online reviews. Some businesses use the feedback to identify and rectify their shortcomings.
